21 Dec 2019

NASCAR data partnership could lead to more in-race betting

DOVER, Del. — NASCAR is making its first major play in the world of expanded legal sports gambling, trusting a sports data venture will lead to gamblers being able to bet during races much more than just who receives the checkered flag.
Professional Sports has become the exclusive supplier of NASCAR information to licensed sportsbooks, officials announced Friday.
”NASCAR is one of the sports that I think has an great opportunity to present an exciting gambling product, particularly in-game,” said Expert spokesman Chris Dougan.
Genius Sports will develop an official NASCAR gambling offering for legal sportsbooks, utilizing NASCAR’s official feed.
The exclusive bargain lets Genius Sports assist books provide up-to-the-minute odds and a slew of traditional wagers and prop bets.
”We feel that NASCAR has a bit more of an upside from the in-race event experience than some of the other stick-and-ball sports,” said Brian Herbst, senior vice president of broadcasting and innovation for NASCAR. ”The in-game experience that we are building through Genius will have live chances around NASCAR.”
So a bettor could see chances in their chosen driver differ throughout the race before choosing to place a bet. NASCAR hopes that’ll keep fans interested (Fox Sports has averaged 5.14 million viewers this year ) in observing for the duration of a race.
”What can happen in the next five seconds? What could happen in another lap? It opens the door to some massively exciting new marketplace,” Dougan said. ”NASCAR is now starting to recognize this is a massive fan engagement tool. We provide them that supply and that reach.”
Herbst said it must take six to eight months for the tech to come together for in-race gambling, leading to live race chances by the 2020 season.
Before the beginning of the 2019 season, NASCAR acquired an ethics program and gaming policy where the sanctioning body granted all paths and teams the ability to market marketing sponsorships to sports betting companies and accredited sportsbooks.
One of the restrictions: drivers and staff members are prohibited from gambling on races or disclosing personal information. They are allowed to take part in fantasy sports relating to the three national touring series, Cup, Xfinity and Truck, but might not accept awards with a value of greater than $250 in any matches. The bans are in line with other major sports.
Football, baseball and basketball historically generate the majority of sports gambling in the United States and NASCAR has yet to ignite interest among the masses. Despite less inventory compared to other popular sports, NASCAR’s movement is an effort to carve out a sliver of a marketplace with countless bet each year.
Vernon Kirk, manager of the Delaware lottery,” said since full-scale sports betting started in Delaware on June 5, 2018, roughly one-tenth of 1 percent was wagered on auto racing ($208,100 from $154.8 million), through April 28.
”I don’t think we’ve done a really good job of taking the tools that our in our tool kit and minding those,” Herbst said. ”We were not really at the gaming conversation until this season. We’re still carrying a kind of pragmatic, yet staggered approach into it.”
Nevada’s effective monopoly on sports gambling ended last spring, when the Supreme Court ruled the ban ought to be lifted. Casinos in seven other states — Rhode Island, Delaware, Mississippi, New Jersey, Pennsylvania, West Virginia and New Mexico — currently accept wagers on sports. The listing is forecast to grow by following year with numerous states considering invoices.

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